A guide for a renewed digital identity

Raiffeisen Bank was one of the largest credit institutions in Hungary, but its digital communication lacked consistency; there was no proper direction on how the brand communicated in the online space, and the look and feel were disjointed.

Thanks to the new online brandbook, Raiffeisen's digital communication was renewed, and the online presence became coherent, unified, and distinguishable, while at the same time making the work easier for the new designers and art directors.