One of the best-selling localization campaigns

The sensation of 2021 was the launch of the all-new Hyundai TUCSON. We had to adapt the campaign communications for the arrival of the model to the Hungarian market, including TVC and OOH mutations, creative execution of the related custom animations, and the creation of a full Hungarian version of the online interface.

Thanks to the campaign, the Hyundai TUCSON has become an extremely popular model in its category, and in addition to positive press coverage, the product launch has brought the brand numerical success.