One of the most successful influencer campaigns among Generation Z

Budapest is justly famous for its spas and thermal baths, but these not-so-hidden treasures have been most popular with the older generation and foreign visitors. To make it appealing to the younger generation, we tapped into the most-followed influencers and brought a new magic word into the public consciousness: sparkling.

The campaign then went really viral, and a new movement was started along with it, resulting in great numbers and a rising reputation among young people for the client, with a gold and a bronze for us at the 2017 CMA and a gold at the TSMA.