The birth of the Penny Channel

PENNY is one of Hungary's biggest retail brands, but neither its reputation nor the quality of its stores approached Western European standards. A completely new communication platform was needed, one that could make shoppers forget their old fixations and look at PENNY, renewed inside and out, with a completely new perspective.

The Penny Channel was created, showcasing all the latest news, innovations, and must-haves about PENNY—taking not only brand communication but also customer perception to a whole new level.