When the New York legend was reborn

Every year, Red Bull announces the Half Court: 3x3 basketball challenge. Teams of the best three players are invited to compete in exciting matches to decide who is the best. However, the final needs a worthy court, so the challenge is accompanied by a design competition: the winning court art will come live, and the court itself will also host the Half Court Challenge final. The design competition was advertised in print and social media.

The posters, which evoke the New York lifestyle, the legendary games, and the community spirit, follow the lines of underground culture and the most modern design trends of 2024, so that the print craft itself carries a message.